Ways to market teens

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Are you actively marketing to teens as retail customers? Still not convinced? Attract these teenagers today, and you could turn them into loyal customers tomorrow.

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Within that subset, Gen-Y teenagers have become a highly sought-after target market. A highly sought-after, elusive target market, I should add. With a unique combination of greater knowledge as well as greater optimism, these teens exhibit completely different buying behaviors than most of us have seen before.

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Sounds rather unhealthy. Is your marketing oriented towards teens? Do you know what teens do with their money?

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Because of the growing role of teens as consumers, advertisers are making bigger and bigger efforts to reach them. However, the limited attention span of the average teenager — which is shorter than that of a goldfish — makes this task increasingly difficult. Influencer marketing offers brands a new way to communicate with their target audiences and has been particularly impactful for reaching members of Generation Z the largely teen generation that includes individuals born between and

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Marketing to teens is easy if you know what you're doing, but can have disastrous results if you go about things the wrong way. Teenagers are media-savvy and distrustful of advertisers, so if you want to create a marketing campaign for teens, you need to get inside their heads. Trends for target marketing to teenagers change frequently.

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It used to be that for small businesses, teenagers were a liability. According to popular business mythology, they loved to loiter, were prone to shoplifting and were far more likely to make a ruckus than to make a purchase. The savviest among them are able to recognize true market potential when they see it, and to disregard stereotypes in order to seize opportunities.

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The young ones are a difficult crowd. They even stay in touch with friends and make new ones there too. A difficult nut to crack for businesses who want to get them to purchase their wares and use their services.

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Brands have the opportunity to capitalize on this trend by providing value to the demographic but often approach their marketing efforts in the wrong way. These 8 keys to connecting with teens on social media can help you make smarter marketing decisions when reaching out to the audience. All social platforms are not created equal. The popular opinion that teens largely have left Facebook and moved on may not be entirely true.

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The following answers are provided by the Young Entrepreneur Council YEC is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollectivea free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. There are two things you know about most teens: they love music, and they don't have much money.


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